Netflix has announced it’s planning to raise subscription prices after the actor’s strike is resolved. They must be concerned about performers receiving the higher residuals they demand from streaming. The recent writer’s strike resulted in, among other concessions, a 20% residual to be awarded for the first three months after a show’s initial release. Netflix hasn’t announced the amount it intends to raise the monthly fee for subscribers, likely waiting for the outcome of the SAG-AFTRA deal once it’s reached.

The findings of a new study may throw a wrench into the works. A new study found that 39% of current subscribers would cancel the service outright if the price goes up. Another 31% indicated they would switch to a cheaper, ad-supported service. With more content leaving Netflix and other outlets vying for audiences, Netflix has certainly lost market share. New original content hasn’t fared as well as some of the classic shows Netflix produced in the past. It will be interesting to see the fallout of yet another price increase.